My game is targeted at a younger audience demographic, best suited for kids aged between four and 10 years old. I feel that this game, due to larger amounts of male characters to female characters, will appeal more to a male audience, although anyone is welcome to play and the femal audience may be attracted to the cute and comical characters also. My ABC1 demographic would be BC1C2 as I think that it would easily purchased by this class of people as they have easy access to a phone to download the app.
Audience Profile: Michael is seven years old boy . He enjoys playing games on his dad's phone such as Angry Birds and Tetris. If his dad's using his phone he will use his Nintendo DS to play on his Super Mario game instead. His favourite types of TV shows are comedies and cartoons, his favourite being Spongebob Squarepants which he enjoys watching for the colourful and intersting characters and simplitic visual humour.
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